Brands will have to work extra hard this year in order to win over consumers, and the key to doing this will be demonstrating everyday usefulness, authenticity and corporate ethics.…
For digital marketers, content marketing is top of the priority list for 2013. And as more of the world gets online, the global audience for content is growing fast. According to the…
When it comes to innovation, a corporate leader needs to be judicious. After all, if you adopt every emerging trend in digital media, you’ll find your company brutally pulled in…
Having worked in Search marketing for around 7 years now, 2012 felt like the year of ‘blogger outreach’ to me and there were some great examples of how to do itand…
Instagram is changing. The popular mobile photo sharing service’s rapid rise and $1bn acquisition by Facebook is the stuff of startup legends, but Instagram’s story is still being written. Today, the new path…
The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business…
In my last post, I claimed you were one employee away from a successful site. I suggested that the employee was an editor-in-chief. A person who would oversee your online presence,…
Corporate communications has the double challenge of communicating internal messages while ever building the company brand. A third challenge presents itself when corporations implement company-wide social media initiatives because employees…
A website isn’t the only interface through which companies can interact with their customers and users. Thanks in some part to the success of companies that have used APIs to…
You’d be forgiven for thinking that the super-rich had better things to do with their time than Facebook-stalk their friends, but you’d be wrong. In fact according to a new…
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