With a recent study showing that only a tiny 14% of CMOs are happy with their mobile strategy we thought it was about time people start asking questions about their…
In a world where re-targeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both…
Brands will have to work extra hard this year in order to win over consumers, and the key to doing this will be demonstrating everyday usefulness, authenticity and corporate ethics.…
Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email…
If Facebook is to ever rival Google’s dominance in the online advertising market, many believe that the world’s largest social network will need to figure out how to take advantage…
Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive. The versatility of these tools also means that…
With countless consumers around the world using social media, it’s no surprise that companies have flocked to services like Facebook and Twitter. In many cases, companies are using these services…
To maximise a tweet’s effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. …
For many advertisers, when it comes to ad formats, bigger and bolder is better. And for good reason: many consumers are blind to ads, so to get their attention, ads really…
As we begin 2013, we have already seen activity that points towards a shakeout in the advertising technology industry. In the space of one week, we saw MediaMath buy Akamai’s…
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